ABSTRACT
The article summarises the arguments and counter-arguments in the scientific debate on the impact of global digitisation on the economy, in terms of potential changes in the activities and further development of enterprises, as well as on the labour market as a whole. The main purpose of the study is to define the role of global digitalisation in the strategic development of the enterprise. The basic logic of this study is based on the assertion that digitisation is a boost in the development of an enterprise and the economy as a whole, and information and knowledge are strategic resources that increase their adaptability to the variability of environmental factors. Methods of analysis and synthesis, deduction and induction, and the search for cause-effect relationships were the methodological tools of research. The research period was the period of the COVID-19 pandemic, which has spanned the world since early 2020, as it has dramatically accelerated the development of a large group of ICT services and online services. The article presents the results of empirical analysis of the main trends in the labour market during the pandemic and their relation to the processes of digitisation and strategic development of enterprises. © 2022, Bulgarska Akademiya na Naukite. All rights reserved.